It’s this younger demographic that the introduction of Ray-Ban Stories - smart glasses powered with Facebook technology with cameras, audio and sharing capabilities - speaks to. While the company continues to invest in its licensed brand portfolio and its proprietary brands, like Ray-Ban and Oakley, the executive pointed to Arnette as positioned to capture a younger demographic, starting with the recently launched Zayn collaboration. The expectation that the consumer will find the same great experience in store, online or within the brand’s social channels is one we work hard to meet every day.” Uguzzoni continued, “We’re investing a lot in driving awareness around the importance of getting your eyes checked and we’re expecting the message to resonate with consumers in a different way post-pandemic.”Īnd the company’s digital transformation? “We’ve literally hit the fast-forward button,” he said, explaining that the company already had a strong omnichannel foundation, “and now we’re doubling down on it to meet consumers wherever they are. “These behaviors aren’t really new, it’s more like they’ve been supersized and are now visible in every decision the consumer is making.”
“There has been a lot of discussion in our industry about the impact of the pandemic and whether some of the behavioral shifts we’re seeing are here to stay,” said Fabrizio Uguzzoni, president of North America wholesale at EssilorLuxottica, also pointing toward optical trends. Almost all POS materials are Forest Stewardship Council certified, meaning they are sourced from sustainably managed forests. Safilo is also rethinking environmentally sustainable actions as it relates to point-of-sale materials. The material will be progressively rolled out across Safilo’s portfolio, “further asserting our commitment to sustainability and efforts to bring more recycled materials to the eyewear industry,” Wright said. On the topic of sustainability - also a hot topic at Silmo, the recent eyewear fair in Paris - Safilo will in January debut sun lenses made of Trogamid m圜x eCo, a new high-quality transparent polyamide material with the Boss spring collection. could only view styles and were unable to make purchases. The brand previously had an existing site for Europe, but consumers from the U.S. direct-to-consumer e-commerce site for the Italian brand, coinciding with its 65th anniversary.
This summer Safilo launched its first U.S. In the sunglass market, Wright pointed to Carrera which having strong growth through their e-commerce channels. “We are recording a strong momentum in prescription frames in all markets and it’s particularly sustained for us in the independent optician channel here in North America,” he said, reporting double-digit growth of prescription frames across brands and markets, which is advancing the group’s strategy for a rebalanced business between product categories. market,” Wright said, a trend he expects to continue. “Optical frames account for the most significant portion of our sales, which are beating pre-COVID-19 2019 numbers in the U.S. Historically the trade fair tends to tilt more optical and eye care rather than sun, and many executives saw big strides in the market. “We just launched Isabel Marant this spring and it’s been a real success story for us, driven mostly by digital and the brand’s strong fashion consumer following,” he explained, with plans to launch the French brand in optical channels for spring 2022. “We’ve learned from the pandemic that digital virtual meetings can still make a strong impact, and we’ve grasped them, but having a physical presence at events of this magnitude makes a big difference,“ explained Steve Wright, president and chief commercial officer of Safilo North America.Īccording to Wright, Carrera, Kate Spade New York sunglasses and readers, Jimmy Choo and Isabel Marant have all experienced significant U.S. They Are Wearing: Paris Fashion Week Spring 2023
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