Podcasts are ideal for supporting positions that have a lot of verbal interaction with customers. Often, they enable the employee to communicate with customers more clearly. Podcasts are particularly suited to getting information across with storytelling, helping employees gain a better understanding, and a connection, with what they do. They’re often used in conjunction with other learning and communications tools. This doesn’t mean podcasts will replace all other mediums, but they can be an efficient way to provide employee support in many areas. Podcasts offer a way to provide convenient, on-demand content. And, even more so, companies need ways to keep employees connected, informed, and engaged without them being further pulled away from their tasks or perceiving it as a hassle. Many of the benefits mentioned for public podcasts apply to internal podcasts.
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Just imagine the salespeople your company serves with its software tools listening to your podcast to gain knowledge while driving to visit customers.
The audience might be other businesses in B2B companies, and the topics can be pretty niche in those cases. Perhaps internal experts, leaders, and team members from different departments come on to share their knowledge on various topics. Business podcasts for showcasing expertiseĪnother sort of business podcast is one in which the company directly features their expertise, often in an interview or talk show style. Podcasts give them that insight, but also make the company look accessible and modern. They give future employees a sense of company culture, mission, and why they might want to work for this company. While they may not be such a hard sell as an ad, they’re powerful when combined with other marketing efforts and call-to-action messages.īranded podcasts can also serve to attract talent. Podcasts are more about building connections and a long-term relationship, as well as reputation and a feeling about the company.
They give us a connection to the people, mission, and business vision. Plus, they provide a sense of connection we don’t get when reading someone’s words.īranded podcasts share stories and help us connect with why the work a company does matters or what issues they’re solving. Tone of voice and audio cues help us understand much more than words alone.
And, stories told via audio have an even greater “stickiness” and meaning. What this means for your business is that storytelling is one of the most powerful ways to get your message across. The data shows facts are up to 20x more likely to be remembered if they’re part of a story. In a Harvard Business article, the author shares that “storytelling forges connections among people, and between people and ideas.” They open up people to learning, convey complex ideas well, and solidify relationships. People learn from stories, not statistics. Company branded podcasts: The power of the story Every business assumes they need a blog, but today’s businesses should also consider a podcast as an essential communication tool. With these kinds of numbers, it’s evident that podcasts are a medium people turn to for education, information, and entertainment. consumers who ever listened to audio podcasts increased from just 11 percent in 2006 to 57% in 2021. According to statista, the number of U.S.
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